Doceree is a healthcare marketing technology company working across pharmaceutical, life sciences and health-system environments.

As Creative Director at the Delhi HQ, I worked across brand, product communication, UI/UX coordination, internal creative systems and global marketing, collaborating closely with teams in India, the US and the UK. My role sat between creative direction, product identity, team leadership and cross-market execution.

Aligning global teams

A major part of my role was keeping designers, developers, platform teams and marketing stakeholders aligned across markets.

I worked closely with the US and UK teams to translate decisions into clear briefs for the India-based design and development teams, helping maintain consistency across products, campaigns and brand communication.

This meant balancing: global strategy · local execution · product requirements · UI/UX consistency · creative quality

Product identities & healthcare platforms

I worked on the visual and communication direction of Doceree’s healthcare products, including SPARK for EHRs, health-system solutions and co-pay related offerings.

My contribution included:

• product identity development

• information structure

• visual hierarchy

• UI/UX alignment

• product storytelling

• presentation systems

• supporting the US team in shaping how products were communicated

The challenge was to make complex healthcare technology feel clear, credible and easy to understand for different audiences.

Creative direction & brand systems

I helped refine and maintain Doceree’s visual identity across:

• social media

• internal communication

• campaign assets

• presentations

• events

• product communication

• office branding

• brand guidelines

The goal was to strengthen consistency while still allowing the company to communicate across different regions and teams.

Team building & hiring

I also supported the growth of the creative team.

I helped define the requirements for a junior designer role, created the design test, scheduled interviews and supported the hiring process from screening to selection.

The role was filled within approximately one month.

Internal brand experience

Beyond digital work, I contributed to internal creative projects, including visual ideas for the new Doceree office in New Delhi.

This extended the brand beyond screens and campaigns into the physical workplace.

Healthcare experience behind the role

My work at Doceree built on earlier healthcare communication experience at McCann Health, where I had worked on brands and organisations including:

Nestlé · OMRON · Acuvue · Sanofi · Abbott · HealthCare atHOME · Narayana Health

Across those projects, I had worked on:

• social media

• doctor communication

• patient communication

• prototypes

• digital campaigns

• hospital interiors

• healthcare branding

• visual communication

That background helped me understand the sensitivity, complexity and responsibility involved in communicating within healthcare.

My role, simply put

I helped connect global strategy with local execution aligning teams, shaping product identities and making complex healthcare technology clearer, more consistent and more human.